Alaska Value: From Home Makers to Microbusiness Owners
Viboy Palillo
Campaign details
Brand owner: Alaska Milk CorporationAgency: Lowe PhilippinesBrand: Alaska ValueCountry: PhilippinesChannels used: Events and experientialMedia budget: 500k – 1 million
Executive summary
This is how the Alaska Milk Corporation introduced Alaska Value, a line of low-priced creamers they positioned as the essential ingredient for small food enterprise success, helping mums transform their home kitchens into centres of burgeoning home-based food micro-industries, thus creating a durable and distinct value segment that Alaska Milk Corporation now firmly holds.
The Alaska...