BOI: Double your interest

With this campaign, Bank of Ireland aimed to attract new savings customers against a backdrop of deep economic trouble for the Irish Republic, with the EU and the nation's government having agreed a bailout deal.

BOI: Double your interest

Irish International

Company profile

Irish International is a member of BBDO Worldwide - the most creatively awarded network in the world - but we exist to produce great communications ideas for ambitious Irish brands and we work for more of those Irish brands than any other agency in the country.

We do so on the back of two key strategic components that we highlight as our point of distinction in our agency mantra 'Insight. Excite'.

'Insight' captures our commitment to digging deep in search of a true nugget, a perspective or a revelation that will allow...

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands