BOI: Double your interest
Irish International is a member of BBDO Worldwide - the most creatively awarded network in the world - but we exist to produce great communications ideas for ambitious Irish brands and we work for more of those Irish brands than any other agency in the country.
We do so on the back of two key strategic components that we highlight as our point of distinction in our agency mantra 'Insight. Excite'.
'Insight' captures our commitment to digging deep in search of a true nugget, a perspective or a revelation that will allow us to bring our creative firepower to bear in the most meaningful and effective way.
'Excite' makes us remember the need for our work to go beyond visibility or recognition, instead having the power to provoke, to generate a response - a relevant, positive change in behaviour - wherever those ideas are brought to life, whether it's in print, on-air, online or in-trade.