Google Display Advertising: Project Re: Brief

Johannes Leonardo New York

Advertiser: Google
Brand: Google Display Advertising
Country: USA

Objectives

The first banner ad was created 18 years ago and said 'Find out more. Click here'. But while technology evolved at a rapid pace over the last two decades, display advertising was left behind. Despite almost two decades of digital innovation, display advertising is still seen by the industry as an afterthought; a medium too small and too restrictive to entertain and engage audiences like other traditional mediums.

Google asked us to create a campaign for their Display platform that would help to shift the perception of the advertising industry - the people that create display ads - and wake them up to the untapped potential of the medium and technology under their noses.