The Mobile First shopper strategy

This article discusses how a mobile first shopper strategy can be used to engage consumers further, and identifies themes in this area.

The Mobile First shopper strategy

Gareth EllenGeometry Global

We constantly engage with our mobile phones throughout the day, so these devices provide great opportunities for brands to communicate with shoppers with engaging and personal content through a Mobile First approach to shopper marketing, which can bridge the gap between the virtual and physical shop.

Our world is converging on the mobile device – so much so that a majority of global users believe that having their mobile phone lost or stolen would really affect their personal productivity. A significant portion of that convergence is for activities related to shopping,...

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