The Role Of Store Design In The Development Of An Established Retail Brand: The MFI Experience
Andy Turton Marketing Blueprint Ltd, United Kingdom; and Debbie Boshell MFI Furniture Centres, United Kingdom
THE BUSINESS CONTEXT
MFI is the UK's leading furniture retailer, providing a wide range of furniture and furnishing products, ranging from fully fitted kitchens and bedrooms though dining furniture, lounge upholstery, and beds, to textiles and occasional furniture. MFI have...