The role of store design in the development of an established retail brand: The MFI experience

MFI, the UK's leading furniture retailer, recognised the need to develop its trading format as a response to customer feedback and also as a response to pressure on its share of the kitchen furniture market, one of MFI's core product areas.

The Role Of Store Design In The Development Of An Established Retail Brand: The MFI Experience

Andy Turton  Marketing Blueprint Ltd, United Kingdom; and Debbie Boshell MFI Furniture Centres, United Kingdom

THE BUSINESS CONTEXT

MFI is the UK's leading furniture retailer, providing a wide range of furniture and furnishing products, ranging from fully fitted kitchens and bedrooms though dining furniture, lounge upholstery, and beds, to textiles and occasional furniture. MFI have...

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