What Does the Future Hold for Recruitment Advertising?

Ian Foulds

Since the market collapse of 2001/2, one question has dominated discussions at recruitment agencies and media owners across the land: what form will recruitment advertising take when it comes back?

Some people in the industry have looked to Europe for answers; some have looked to the US. During this time, Times Newspapers looked to our market-leading brands and sought to explore the role of recruitment advertising in press, and to get under the skin of what is happening in the UK. This article is not a conclusive answer to the question: it details some arresting findings unearthed during research which, it is hoped, further inform the debate.

To put this into context, we must look at the media landscape and its changing nature. Media fragmentation is often lamented by media owners and hailed by consumer groups. Choice has never been greater – or more reported.