Point of view: Asia - the next frontier?

Stan Sthanunanthan

As China and India have grown economically, so has their need for research. As well as economic factors, political, educational and social factors have influenced the way the market research industries in those two countries have developed.

Point of view: Asia – the next frontier?

Stan SthanunanthanThe Coca-Cola Company

Goldman Sachs coined the term BRIC in 2001. Since then, the economic centre of gravity started moving toward these countries…especially China and India. But each of these countries adopted its own path toward economic growth. Their political systems are very different from each other and quite different from the Western world. Social norms and, therefore, behaviours and attitudes of people in these countries were dictated largely by their recent history. But in the past decade, there are early signs of convergence driven largely by economic prosperity and...

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