If your marketing strategy involves tracking and targeting consumers with the likes of internet cookies, IP addresses, mobile device IDs, and email retargeting then the forthcoming General Data Protection Regulations (GDPR) which come into effect in May 2018 will affect you.
In 2012 the European Commission looked at reforming the legalities around data privacy protection in Europe with a particular focus on addressing the following issues:
- Eliminating inconsistencies in national data protection laws
- Raising standards in order to provide better privacy protection for individuals
- Dealing with new privacy issues posed by fast-paced advances in technology, particularly those related to social...