Duracell: Trusted Everywhere

Brand Name: Duracell
Product Type or Description: Batteries
Category for this Entry: Household Supplies and Services
Campaign Title: Trusted Everywhere
Agency: The Acme Idea Company
Client: Duracell, a division of the Gillette Company

 

Marketing Challenge

 

Situation:  Category and Brand in Crisis

  • Market slipping into commoditization Brand differentiation getting lost