It's about time: Gradually, more retailers are experimenting with same-day delivery

This article details how more retailers in the US are experimenting with same-day delivery to combine the ease and practicality of online shopping with the thrill of walking out of a store with a new purchase.

It's about time: Gradually, more retailers are experimenting with same-day delivery

Urey Onuoha

The tradeoff to the convenience of online shopping has been the forfeiture of instant gratification — the joyful thrill of walking out of a store with purchase in hand. But as e-commerce continues to grow (a 2014 eMarketer forecast predicts it will account for 8.8 percent of the global retail market by 2018), some retailers are trying to combine the best of both experiences by offering same-day delivery services for online purchases.

Behind e-commerce leaders and tech giants like Amazon and Google are retailers like Macy's and...

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