Miller Lite: How brand re-birth created brand growth

This case study explores how Miller Lite (ML) reinvigorated its iconic brand in the US by rediscovering its roots and the 1970's ML packaging.

Miller Lite: How brand re-birth created brand growth

Campaign details

Category name: BeveragesAgency: Turner DuckworthAdvertiser: MillerCoors

Executive summary

Miller Lite in the USA is the original light beer, the brand that created the light...