MasterCard evolves ‘Priceless’ campaign with QR code based shopping app

This event report describes how MasterCard, the financial services company, has created a shopping app in an evolution of its 'Priceless' campaign.

MasterCard evolves 'Priceless' campaign with QR code based shopping app

Stephen WhitesideWarc

MasterCard has long hung its marketing hat on unique experiences. And its brand affiliation has proven to be every bit as flexible as it has been durable.

The iconic MasterCard Priceless campaign launched in 1997 with a simple premise: some events are worth more than money.

But times have changed and the Priceless campaign has evolved.

"Generally speaking, paying for something is not necessarily an experience that someone looks forward to. You don't necessarily get joy out of it. You may get joy out...

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