From the editor: TV's bright future

Colin Grimshaw

In his editorial Colin Grimshaw discusses changes in how people watch TV, and advances in how marketers understand viewing behaviour.

From the editor: TV's bright future

Colin GrimshawWarc

Oh for the halcyon days of TV. When families gathered around the one and only set, the centrepiece of the living room. Favourite programmes watched in hushed silence, sometimes in the dark to narrow the attention onto the silver screen, replicating the cinema experience. Then, the only concern for advertisers was the loss of viewers leaving the room in the ad break to make a cup of tea, or empty their bladders. Otherwise, they could content themselves with the conviction that their carefully crafted brand messages were being captivatingly absorbed.

Then...

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