Fiskars: Silhouette-Mailing

Heye & Partner GmbH

Entry Information

Category: Retail/Direct Sales
Country where program ran: Germany
Date program started/ended: January 2011

Product Description: Fiskars scissors are best-of-class. With their help, even the most of delicate jobs can be handled. Therefore, all letters of the mailing are to be cut out. Hence the recipient can be convinced by the quality of the product, not only in writing, but also in a visual way.

Advertiser/Client Name: Fiskars germany GmbH
Media Channels:
Direct Mail
Website: www.heye.de

Strategy

Marketplace challenge:

The Fiskars scissors are a lead product among their portfolio of household products. The scissors with ergonomic orange plastic handles are the best-known product by Fiskars and they have been manufactured since 1967.