Liquid and linked: Coca-Cola’s rules for 'content excellence'
Muhtar Kent, Chairman and CEO of The Coca Cola Company, kept saying, "No."
Kent wanted an overreaching positioning that could work for the full range of Coke brands...
Muhtar Kent, Chairman and CEO of The Coca Cola Company, kept saying, "No."
Kent wanted an overreaching positioning that could work for the full range of Coke brands...