Doritos: Doritos Mariachi

This case study explains how Doritos rebuilt itself as a highly agile, social media-based, content-driven brand in the UK with the Doritos 'Mariachi' campaign.

Doritos: Doritos Mariachi

Tom White

Campaign details

Brand owner: PepsiCoAgency: AMV BBDO, OMD and Freud CommunicationsBrand: DoritosCountry: UK

Executive summary

This case study tells the story of how Doritos rebuilt itself as a highly agile, social media-based,...