Google Semantics

Marta Mattioli

A discussion of Google's planned introduction of a new product, Google Semantics. Semantic Search refers to the process of understanding the actual meaning of the words, and can help associate different words with one another.

Google Semantics

Marta Mattioli

Background

We at Mindshare have noticed a problem with search marketing. If you type the word 'Zurich' into a search engine, the first result is information about the city in Switzerland, not our client the famous insurance company! Well, Google has announced plans to solve this little issue with the introduction of a new product called Google Semantics in the next few months. The company already gave hints of this change back in 2010 when it acquired the start-up Metaweb Technologies, which had a database of 12 million semantic entries – this compares to Wikipedia's 3.5...

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