Two pieces of legislation are set to transform digital marketing in the European Union (EU).
The good news: these changes might motivate brands and publishers across the globe to address their very real shortcomings in the digital space.
"What I want to impress on you is the change that is happening now is a reason – or an excuse – for us to get back to the basics of media that works," Johnny Ryan, Head of Ecosystem at anti-ad blocking solutions provider PageFair, told delegates at the World Federation of Advertisers' (WFA) 2017 Global Marketer Week.
"And that means the...