American Industry Overview: Wines, Brandy, and Brandy Spirits

Industry Snapshot

Wine making was a thriving business in the early part of the twenty-first century, with a retail value of $28.7 billion in 2009. According to Wine Institute, the number of wineries in the United States increased from 2,904 in 2000 to 6,705 in 2009. Wine shipments also increased in the 2000s, from 568 million gallons in 2000 to 767 million gallons in 2009. About 88 percent of shipments were of table wine, with dessert wine (8 percent) and sparkling wine/champagne (4 percent) making up the remainder. Red wine was the most popular color, with 47 percent of the market share (partly because of reports of health benefits), followed by white with 40 percent and blush with 13 percent. Although the first commercial wine venture in the United States was in Pennsylvania, the majority of modern American wineries have been located in California, with fellow Pacific coastal states Washington and Oregon coming in a distant second and third, respectively.

Organization and Structure