Brands in India: success stories and future opportunities – A report from the World Brand Congress 2010, Mumbai
Anupama Wagh Koppar
India is a market with a curious mix of large global brands and some strong local brands. It is intensely competitive, and has a high level of channel complexity and a demanding young consumer. All this makes for an exciting ground to battle on. November’s World Brand Congress 2010, held in Mumbai, was a chance for participants from over 100 countries to discuss some of these issues.Held over three days, the theme of the event was ‘Building borderless brands:...