Brands in India: success stories and future opportunities – A report from the World Brand Congress 2010, Mumbai
India is a market with a curious mix of large global brands and some strong local brands. It is intensely competitive, and has a high level of channel complexity and a demanding young consumer. All this makes for an exciting ground to battle on. November’s World Brand Congress 2010, held in Mumbai, was a chance for participants from over 100 countries to discuss some of these issues.Held over three days, the theme of the event was ‘Building borderless brands: rethinking innovation’, and there were plenty of interesting examples of work being undertaken in India and around the world. For those interested in the opportunities of the Indian market, there were plenty of highlights.