DPD Dynamic Parcel Distribution: Lost

Red Urban GmbH

ENTRY INFORMATION

Category: Business and Consumer Services
Country where program ran: Germany
Date program started/ended: Start April 2008

Product Description: DPD is the most reliable parcel service on the German market. 99,6 % (!) of all express mailings are delivered on time and in perfect condition. Unfortunately these highly relevant numbers are not sufficiently known in the target group of “decision markers in the logistics department of large companies”. The agency's

Advertiser/Client Name: DPD Dynamic Parcel Distribution GmbH
Media Channels: DirectMail

STRATEGY

Marketplace Challenge:

In a highly competitive – and because of the current economic situation also receding –market, the challenge was to impress decision makers and to convince both low- and high-potential companies of the impact of the FORMULA EXPRESS, a special express delivery service of DPD (the most reliable express parcel service on the German market).