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Point of View: Notes from a Paris cafe
The most radical changes in planning will come from outside current mainstream thinking. Digital media and behavioural targeting will offer a quantum leap in effectiveness with mass adoption of GPS phones.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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