TV planning: Align TV with VoD

Jean-Paul Edwards

This article discusses the opportunities presented by video on demand (VoD) services, examining viewing figures and arguing that TV plans should be developed into audio-visual plans.

Digital media consumption
Online video planning & buying
Video on demand
TV & Connected TV audiences
TV & Connected TV effectiveness
TV & Connected TV planning & buying
United Kingdom
Media consumption
Integration strategy

TV planning: Align TV with VoD

Jean-Paul EdwardsManning Gottlieb OMD

Strategic planning of online video within the broadcast framework is essential to maximise multi-platform video content and ensure it is reaching the appropriate audiences, writes Jean-Paul...

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