Booby trap

Joe Mandese, in his regular review of U.S. ad practice, discusses how TV-centricity (persistent obsession with the TV medium) is guiding the thinking about planning other media – especially broadband internet.

Media Ink

Booby trap

Joe MandeseAmericans often refer to television as the boob tube. The reference has nothing to do with the exposure of Janet Jackson's 'boob' live on national television during the Super Bowl halftime show. As big a deal as that was here and believe it or not, it was the term has more to do with another definition for the US slang word, which also means 'a little bit nutty'.

If the recent behaviour of Madison Avenue is...

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