myPureGym app

This case study describes how myPureGym, a gym chain the UK, launched a mobile app in order to provide bookings and information for customers.

myPureGym app

Indicia

The team

Ellie Jones, Demelza Owen, Dave Boddington, Matt Hawkins, Matt Sanders, Rob Mustoe, Luke Campbell.

How did the campaign make a difference?

The myPureGym app took the brand to myriad new customer touch points. In six months, 110,581 unique users downloaded the app, accounting for over 40% of the membership base. Nearly 3.5 million sessions have been launched. It has also helped drive acquisition by letting non-members find their nearest gym.

What details of the strategy make this a winning entry?

Pure Gym is the fastest-growing gym chain in the UK. By focusing on delivering innovative...

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