Chrysler 200: Born of Fire

With the launch of its new 200 model, Chrysler wanted to attract a dual audience: buyers nostalgic for the days when American cars reigned supreme and people who grew up buying imports.

Chrysler 200: Born of Fire

Agency: Wieden+KennedyClient: ChryslerProduct: 200

Objectives

AMERICANS SHOULD BE PROUD TO BUY AMERICAN

The desire to make an American car that can trump all the imports has never died at Chrysler. And while our domestic brethren Ford...

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