Chrysler 200: Born of Fire
Agency: Wieden+KennedyClient: ChryslerProduct: 200
Objectives
AMERICANS SHOULD BE PROUD TO BUY AMERICAN
The desire to make an American car that can trump all the imports has never died at Chrysler. And while our domestic brethren Ford et al. have made good cars for these sobering times, they haven't done anything that says, "America, we are back!"
Our challenge was going to be how to convince two completely different types of people that Chrysler was worth their consideration: First there were those who might have some nostalgia for the days when...