T-Mobile: Angry Birds Live
Saatchi & Saatchi Milan
Advertiser: Deutsche Telecom
- Increase overall revenue for Deutsche Telekom by €20mn y.o.y, Q3, 2010 to Q3, 2011
- Increase penetration of smartphones with data plans in market by 10 percentage points within our core target audience of pre- and postpaid users, 14-35 year olds within one quarter of the campaign being launched.
- Improve brand approval scores by 10%;
- Double purchase intent to attach data plans;
- Improve fame and salience for the brand through positive PR and viral activity.