Teens and screens: Five insights European brands should use in mobile campaigns

Bruce Hoang
Orange Advertising & Data

Recently, the UK Internet Advertising Bureau (IAB) Digital Ad Spend Report, conducted by the professional services group, PriceWaterhouseCoopers, revealed that mobile ad spend in the UK increased by 148% to £526m in 2012, up from £203.2m in 2011. This investment has helped drive UK digital ad spend up to a record high of £5.42bn in 2012, up from £4.81bn in 2011.

For the last five years, Orange, the telecommunications operator, has commissioned TNS, the research group, to carry out an annual independent study, called Orange Exposure, into mobile media habits across UK, France and Spain. This intelligence is essential if mobile marketers are to deliver ROI on their now significant ad spend on mobile.