Vodafone: Make Someone Happy

In the highly competitive mobile telecoms market, Vodafone Ireland wanted to deliver differentiation and cut through, during the crucial Christmas sales period.

Vodafone Ireland: Make Someone Happy

Client Company Name: Vodafone IrelandBrand Name: VodafoneAgency:CybercomCategory: Innovative Idea or ConceptTotal Commercial Communications Expenditure: €50,000 to €100,000Country: Ireland

Background

Christmas represents the biggest sales period and one in which Vodafone goes head-to-head with every competitor and retail brand in Ireland. The communications challenge was how to deliver differentiation and cut-through in this key sales period. While the wider Christmas campaign focused on showcasing product and driving sales, our social media campaign focused on delivering share of mind over share of voice online and generating...

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