Nestle: Share your goodness
Vibha Gupta and Jitender Dabas
Campaign details
Brand owner: Nestle IndiaLeading agency: McCann WorldGroupContributing agency: Zenith Optimedia and Maxus GlobalBudget: 10 – 20 millionCountry: IndiaIndustry: Food industry, marketMedia: Earned media, buzz; Internet - microsites; Newspapers; Online video; Packaging and design; Point-of-purchase, in-store; Social media; Television; Word of mouth, advocacy
Market background and cultural context
Nestlé is a global food & beverage company with century old presence in India. Its portfolio includes milk, curd, noodles, chocolates, soups, coffee along with baby and maternal nutrition...