Digital Shopper Marketing and Darwinism - Survival of the fittest

Catapult Marketing partnered with IPSOS-OTX to study consumers' attitudes to digital shopper marketing (DSM) technology, including awareness of various DSM tools, how these tools affect shopping habits and how helpful consumers find them.

Digital Shopper Marketing and Darwinism – Survival of the fittest

Seth Diamond and Brian CohenCatapult Marketing

DSM – Past as prologue

In 2009, Catapult conducted our first Digital Shopper Marketing (DSM) study. DSM was in its earliest stages of experimentation – with technology vendors frenetically trying to sort out the basic functions and features that would someday create shopper engagement with a broad cross section of the shopping population.

At that time, we predicted that as more solutions began to crowd this market space, we would see a divergence – a separation of winners from losers – based...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands