Cheerios: From 'love your heart' to 'unconditional love'

This case study explains how Cheerios, the cereal brand, created an emotional ad with a somewhat controversial theme to rebuild its connection with families in the US.

Cheerios: From 'love your heart' to 'unconditional love'

Saatchi & Saatchi

Executive summary

This is a love story.

This is the story of how planning found Cheerios a way out of a declining category by finding a point of view on something...