Measuring the rise and fall of newspaper innovations

Piet Bakker
Amsterdam School of Communications Research (ASCoR)

Matthijs Van Duijvenbode
Telegraaf Media Group

Newspapers launch and improve web sites, dress them up with internet feeds, podcasts, paid premium offers, clubs, blogs, readers' photographs, community or citizen journalism features, and movie clips.

Traditional newspapers are always innovating. They add magazines and sections, convert to compact formats, introduce new designs, offer different subscription models, launch free products, or try to boost circulation and revenue by distributing books, CDs, games, and DVDs.

Some newspapers become wine merchants, conference organisers, and travel agents. Many innovations seem to work pretty well in the beginning. The circulation increase after tabloid conversions may serve as an example.