Rekindling the American Dream: Revolutionizing real estate marketing

Todd Wilkinson

WITH HIS SUPER BOWL commercial rallying cry that America follow the lead of its auto capital by struggling back to its feet and dusting off self-doubt in the pursuit of prosperity, Clint Eastwood would find a lot to like in the exuberant spirit of Detroit native Deborah Wahl Meyer.

As senior vice president and chief marketing officer for the PulteGroup, one of the largest homebuilders in the nation, Meyer understands as well as any executive that marketing must be approached as a self-sustaining value proposition.

Pulte, a $4 billion publicly traded company, is in the business of helping consumers realize the most conspicuous piece of the American dream. The company's market reach spans generations — from the young couple just beginning to build a family (and equity) through the purchase of a first home, to working professionals seeking more space and greater comfort, to grandparents and empty nesters interested in downsizing and easing into a warm weather planned community.