An optimised model for Euro-PR
Patrick Frison-Roche
Is Euro-PR out of sync? These days, regional PR seems relegated to a good topic for debate, some kind of PR-Utopia where Europe is portrayed either as a single unified market or a heteroclite collection of sub-regions that may someday work together.
Let us have a closer look at how businesses currently run their PR across Europe. In our online survey (details on www.hopscotch-europe.eu), 76 EMEA (Europe, Middle East and Africa) PR directors have responded to a few simple questions, including: 'How many agencies do you use for your Euro-PR?' and...