Hidden persuasions in soap operas: damaged heroines and negative consumer effects

Barbara B. Stern
Rutgers Business School – Newark and New Brunswick

Cristel Antonia Russell
San Diego State University

Dale W. Russell
Auckland University of Technology

INTRODUCTION

For the industrial arts, the concept of genre can bring into play (1) the system of production, (2) structural analysis of the text, and (3) the reception process with the audience conceived as an interpretive community – that is, a social grouping whose similarities cause them to interpret texts in the same way.

(Feuer 1992, p. 144)