MetLife: Retirement Income Selector

MetLife, the American insurance company, wanted to introduce prospects, 45–65 to the benefits of annuities as part of a retirement plan.

MetLife: Retirement Income Selector

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Entry Information

Category: Financial Products and ServicesCountry where program ran: United StatesDate program started/ended: Sept 2010 – present

Product Description: MetLife is one of the largest annuity providers in America. The specific product offering for this entry is MetLife Variable and Income Annuities, as part of an overall retirement plan.

Advertiser/Client Name: MetLifeMedia Channels:Website:http://www.metlife.com/individual/investment-products/income-selector-tool/index.html

Strategy

Marketplace challenge:

When consumers think about retirement planning, they generally think about savings and/or investments, not about how to turn these savings into retirement income that lasts.

Annuities were specifically...

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