Influencer and advocacy marketing in Asia's emerging markets: what brands need to know
One of the defining characteristics of the emerging middle-class in the world's fastest growing markets is a strong sense of community.
The Velocity 12 markets– defined by Ogilvy and Mather as Brazil, Nigeria, Mexico, China, Bangladesh, Philippines, Egypt, Pakistan, India, Myanmar, Indonesia and Vietnam – contributed 82% of global economic growth in 2015. What's more, 87% of the emerging middle class in these markets believe that technology is playing an ever more important role in their lives. Asia's emerging markets in particular are...