The application of neuroscience in marketing

Thom Noble

Admap: Applied neuroscience

This article is from the September 2014 issue of Admap, which focuses on the application of neuroscience in marketing and features eight big brand case studies.

Amex: Recognise conceptual closure
Stuart Peters and Richard Silberstein
De Hypotheker: Pretest using fMRI
Leslie Hogeveen and Martin de Munnik
Feeding America: Recruiting angels
Michael E Smith, Patty Goldman and Stephanie Rath
MTV: Capture viewers' subconscious
Helen Rose and Professor Gemma Calvert

What else does this article talk about?

  • Biometric research
  • Research industry issues
  • Market research quality standards
  • New ad testing methods
  • Neuromarketing

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