The Nasdaq Stock Market, Inc.: Listed On Nasdaq campaign
Ed DingerOVERVIEW
Nasdaq, the world's first electronic stock market, was flying high in the late 1990s, its advertising proclaiming it to be "The stock market for the next 100 years." All but synonymous with the Internet-focused "New Economy" and heavy with technology companies, the Nasdaq was dealt a severe blow when the tech sector collapsed in 2000, compounded a year later by an economy in recession. The Nasdaq's image was severely tarnished, leading to a change in advertising agencies in 2001. McKinney & Silver, an agency based in Durham, North...