Western Union Financial Services – South Asia and Middle East (SAME) Promotion
Agency: Loud Multicultural
1.0 EXECUTIVE SUMMARY
LOUD Multicultural specialise in communications campaigns for the 20% of Australians for whom English is not their first language, in the knowledge that culturally insightful campaigns prove to be highly effective – offering significant incremental revenue and ROI to clients on a relatively low cost base.
Western Union's customers are migrants sending money overseas. In 2007, South Asian Australians were targeted during a key period on their cultural calendar. On the back of this success, the audience was expanded to include selected...