Fragile Childhood: Monsters

Havas Worldwide Helsinki

Campaign details

Client Name: Fragile Childhood
Brand Name: Fragile Childhood
City: Helsinki
Country: Finland
Category: Non-profit Organisations and Non-governmental Bodies

Campaign summary

The Fragile Childhood began its activities back in 1986 and today it is an established campaign in Finland. The goal is to help children who suffer from parental alcohol misuse. This particular brief was to promote discussion about responsible parental alcohol use in society.

Finland has a long history of family problems caused by excessive parental alcohol consumption. It is a very controversial and current topic in Finland with a regular stream of cases being reported in the media.

Based on a recent study, one in four children in Finland experiences some harm or emotional disturbance during their childhood caused by parental alcohol abuse.