Learnings From One of the World's Largest Peoplemeter Panels
LV Krishnan, Giovanni Fabris and Sharan SharmaTAM India, Fabris Media Marketing Services and TAM India
Executive summary
2013 marks fifteen years of currency Peoplemeter data in India. Managing a Peoplemeter panel which measures a complex, fast-changing and possibly the most diverse socio-cultural audience has been a challenging but very insightful process. The Indian media industry had the vision in the 1990s to foresee a globally competitive scenario and undertook measures to put a currency TV audience measurement system in place. In the last fifteen years, as the Indian market place...