Visual stories from the emerging middle class: Understanding the individual in India and China

Anthony Martin

"The contemplation of things as they are, without substitution or imposture, without error and confusion, is in itself a nobler thing than a whole harvest of invention"

Sir Francis Bacon (1561 – 1626)

A photojournalist's tale

Our approach to research is open and collaborative. Researchers, cultural anthropologists, ethnographers, photojournalists, videographers and editors creatively interpret and translate the chaos of life into a set of findings that can be synthesised and translated into a visual story for our clients.

The above quote from Bacon serves as inspiration for our work and helps explain our approach. It captures the essence of what we're trying to achieve with our visuals: providing our clients with a clear sense of the world that their consumers inhabit, and the implications that this presents for their brand. This approach offers the industry a new research tool, photojournalism, with storytelling at its heart.