PLDT myDSL: Screen-Age Love Story
Carmen Antunez
Campaign details
Brand owner: Philippine Long Distance and Telephone CompanyAgency: Ace Saatchi & Saatchi AdvertisingBrand: PLDT myDSLCountry: PhilippinesChannels used: Branded content, Cinema, Direct marketing, Email marketing, Events and experiential, Internet – display, Internet – microsites, widgets, Magazines – consumer, Newspapers, Online video, Outdoor, out-of-home, Print – general, unspecified, Public relations, Radio, Social media, Television, Word of mouth and viralMedia budget: 500k – 1 million
Executive summary
Faced with aggressive competitors and exorbitant rate-card media costs, this is how telecom supplier PLDT myDSL...