Branding Lessons from Prize Winning Canadian Campaigns: Part II

Read the case studies for the 2011 CASSIES here

  1. Immediate vs. Long-Term Effect.
  2. Refreshing a continuing campaign.
  3. Baby with the Bathwater.
  4. When a campaign stumbles.
  5. Turning a liability into a strength.
  6. Keeping it Simple.
  7. Great minds think alike.
  8. Emotional versus Rational.
  9. Likeability.
  10. Humour in a Serious Category.
  11. Problem versus Solution.
  12. Tough Topics.

Read Part I and Part III