From the editor: Big data: friend or foe?

Colin Grimshaw

In this introduction to the September 2013 issue of Admap, the editor discusses some of the pitfalls of Big Data and how these might be overcome.

From the editor: Big Data: friend or foe?

Colin GrimshawWarc

The term 'Big Data' is the buzzword du jour, bandied around, often by people who don't really know what it represents. The hyperbole of the Digital 2.0 Age, it has come to embody a kind of mystical belief in mathematics and algorithms that guarantees the most efficient answer to every question; pretty much an entirely automated process, which bypasses the potential for subjective, human bias. Scary for some, intoxicating for others.

While a few companies are employing smart data to great effect, uncovering the minutiae on how...

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