When concerns arise, we will not be silent

Doug Wood and Anthony Diresta

Dan Jaffe, executive vice president of the ANA, doesn't mince words when he says advertising is in the midst of a dramatic shift in the political climate. “No longer are the threats theoretical or abstract,” he warns. “We are now confronted with sweeping proposals put forward by committee and subcommittee chairs and other powerful political leaders to ban, restrict, or tax broad categories of advertising.”

This dangerous political environment creates the context in which key regulatory leaders such as Deborah Platt Majoras, chair of the Federal Trade Commission, must operate. The FTC is the lead federal agency overseeing advertising and is responsible for both consumer protection and competition issues impacting almost every segment of our society with broad law enforcement and regulatory powers. In an exclusive and wide-ranging interview with The Advertiser, Majoras identified the priorities for the FTC's responsibilities in advertising and marketing practices. She also discussed potential regulatory changes that will impact the advertising industry, addressed target marketing to youth, Hispanic, and other audiences, and provided her views on the role of self-regulation in advertising.