Media Insights

Re-assessment, based on the text mining approach, of the role of media in a rapidly changing environment

Hiroki Noda, Naoko Katayama and Shu Akahane
Dentsu Inc.

Introduction

The recent rapid progress of digital technology has brought dramatic changes to the media environment. For example, TV broadcasting has diversified with the launch of BS digital broadcasts and CS110 as well as the planned digitization of terrestrial broadcasts.